Heather Weir, Graphic and Web Designer
HTML Email Template and Marketing Personas

Client:

Ithaca College

Date:

2020

Ithaca College Email Marketing Design Assets

Belfort Group was hired to develop an enrollment marketing and communications plan for Ithaca College. Deliverables to be designed included a branded document of Ithaca College new persona’s and custom email templates.

Designing New Personas

Discovery and intake calls were conducted with key stakeholders: Current faculty and board members, active students, and alumni. These new personas would be used to help make marketing and communications decisions to better reach their target audiences.

Email Templates

Email templates were designed for the new CRM that would be used in the new drip marketing campaign to nurture Ithaca College’s leads. Using the college’s brand guidelines, 6 responsive email templates were designed in HTML and inline-CSS.  These email templates are compatible with all email platforms.